Using Extraversion to Investigate Social Media Purchase Adoption

The advent of social media platforms has brought various opportunities, and among them is commerce. have created a great avenue for users business owners to interact. This study empirically tests the influence extraversion, commerce satisfaction, relational contracts, word-of-mouth intention on users’ decisions towards purchases. data was collected using structured questionnaire, 210 valid responses were analysed SmartPLS 3.3. findings indicated that satisfaction (SOCSAT) extraversion (EXTRA) significantly affect how consumers perceive contracts (RECO). Furthermore, significant predictors consumer (WOMI). Social positively contribute predicting consumers' purchase adoption (SOPURCA). adds literature personality traits.